Hoarding advertising, also known as outdoor or billboard advertising is a powerful tool for reaching a broad audience and improving brand visibility. However, to make the most of this advertising medium, it’s essential to follow best practices while avoiding common pitfalls. Find here key dos and don’ts to consider when creating and managing hoardings Dubai:
Dos:
Do consider clarity and simplicity: Ensure that your message is clear and straightforward. Given that viewers have only a few seconds to absorb the content, avoid cluttering the hoarding with excessive text or complex imagery. Focus on a single, compelling message that is easily understandable at a glance.
Do use bold and high-contrast colors: Choose bold and high-contrast colors to make your advertisement stand out. Colors should be selected to improve readability and attract attention. Ensure that text and graphics contrast well with the background to make the ad more visible and impactful from a distance.
Do incorporate a compelling call to action: Include a clear and compelling call to action (CTA) in your hoarding advertisement. Whether it’s directing viewers to visit a website, call a number, or visit a store, the CTA should be prominent and easy to understand. A strong CTA guides viewers on the next steps and encourages engagement.
Do consider the location and audience: Tailor your hoarding advertisement to the specific location and audience it will be exposed to. Understanding the demographics and preferences of the people in that area allows you to create a more relevant and effective message. Customize the design to align with the local context and target audience.
Don’ts:
Don’t overcrowd the design: Avoid overloading the hoarding with too much information or too many elements. A cluttered design can be confusing and difficult to read. Keep the layout simple and focused on the main message to ensure that viewers can easily grasp the content.
Don’t use hard-to-read fonts: Steer clear of intricate or decorative fonts that may be difficult to read from a distance. Opt for clear, legible fonts that ensure readability and improve the overall effectiveness of your advertisement. Font size should also be large enough to be easily visible.
Don’t neglect the audience’s perspective: Don’t assume that your advertisement will be viewed from a single angle or distance. Consider how the hoarding will be seen from various vantage points, including different speeds of passing traffic. Ensure that the design remains effective and readable from all relevant perspectives.