Twitter Marketing and your Business-How can you use Twitter to benefit your Business?
Twitter is different than social networks in general. It is for conversations, sharing information, context, content, and a lot of different things. It is often called the “Human Seismograph” because, at any moment, you can see what has our attention, and that information is broken down by geography and interests. Entrepreneurs use Twitter to help mold their business strategy as well as market their business.
Twitter and Marketing
With so much focus on Facebook, it seems that Twitter has somehow become the forgotten social network. But Twitter is still thriving. It is pervasive and has evolved into an information network, rather than a social network. Smart marketers are utilizing Twitter to the maximum capacity. This article will show you how.
Inbound and Outbound Marketing with Twitter
Twitter is both an inbound and outbound tool for marketing.
As a tool for marketers, it is a wonderful way to learn intelligence, focus groups and trends, which in-turn provides you the opportunities to apply those insights to design more informed strategies. As a tool for marketers, it is both an in-bound an out-bound tool. Inbound meaning it is a wonderful way to gain intelligence and then implement those insights into more informed strategies. Steph Korey
Further, inbound marketing is about having someone who is in charge of listening and trend analysis. Shared interests and trends, specifically what type of conversations people are having, are very valuable for informing companies and brands at national and local levels.
Outbound marketing engagement strategies include content marketing and getting your content out to your followers. Outbound marketing includes engagement strategies. Twitter is an excellent way to market your content, provide content to your followers and build a community through content marketing.
Content Marketing Tips
If you are in the business of creating content, if you are a blogger or you manage a blog, you must know that first impressions are essential. When creating content for Tweets, pay attention to these tips. You can spend hours slaving over an article, however, if you do not follow these tips your article might never be seen.
When people see your article for the first time, a person is making a quick decision, literally in a matter of seconds, as to whether or not they want to continue to read your article. The first couple of sentences need to be very short and your paragraphs need to be very short. Start out with asking a question and then summarize what the article is about and what benefit the article will have for the reader.